Trademark hunters take over Slice and prep a relaunch; Long Island Iced Tea maker comes under fire from Nasdaq after blockchain pivot raises suspicions; Oatly addresses controversy over dealings with a pig farm; German Olympians choose non-alcoholic beer; Diet Coke's rebrand gets an analysis.
Infused with a splash of tea and made with 100 percent raw cane sugar and non-GMO ingredients for a crisp, refreshing and natural taste, this premium lemonade is highly differentiated from other lemonade beverages in the U.S. market, according to the company.
Long Island CEO Phil Thomas said the company saw ALO Juice as a two-fold opportunity to enter the growing functional beverage market and acquire a brand with a strong established presence in the Southeast.
The new label has a bolder structure with more cleanly designed label features, placing a stronger emphasis on the brand’s premium ingredients such as natural fruit flavoring, and the health benefits of non-GMO and 100% raw cane sugar, which is unique within the RTD tea market.
Philip Thomas, Chief Executive Officer of the Company, stated, “We are delighted to have entered into this partnership with Sedano’s, a premier supermarket with strong ties to the Hispanic community that strives to provide excellent value to its customers."
COCO5 today announced new distribution of its all-natural flavored coconut water beverages in 415 Target stores across the U.S. Meanwhile, premium soda and kombucha maker Reed’s, Inc. announced that its Reed’s Ginger Brew products are now available in 1,335 Target stores throughout the country.
Food Lion, based in Salisbury, N.C., is one of the largest supermarket chains in the Southeast United States with over 1,000 locations in 10 Southeastern and Mid-Atlantic states employing more than 65,000 associates.