Dave Burwick, the CEO of Peet’s Coffee & Tea, Inc., has departed the Bay Area-based specialty coffee maker to take the helm at Boston Beer, the producer of Samuel Adams.

BevNET Live 2017 featured discussions with two high-profile companies driving the coffee category's prodigious growth over the past year: Dave Burwick, president and CEO of Peet’s Coffee & Tea, and Greg Steltenpohl, co-founder and CEO of Califia Farms.

The first day of BevNET Live Winter 2017 in Santa Monica probed the coffee category for answers on how entrepreneurs can handle competitions and asked retailers and consultants about how they think ecommerce is changing the marketplace for beverage.

The capital infusion will be used to grow Revive's brewery operations, scale its staff, and expand its national distribution footprint, which will include integration into Peet's company-owned cold-chain Direct-Store-Delivery (DSD) network, Coldcraft.

The company announced today the creation of Coldcraft, a new business unit dedicated to cold brew coffee innovation and distribution. Coldcraft will focus on building the RTD and draft keg business for Peet’s and third-wave coffee producer Stumptown, which the company acquired in 2015.

Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.