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Company News

People Moves: Ex-REBBL CFO Joins Sipp

Former REBBL Beverages CFO Jim Arsenault joins Sipp, KonaRed gains a new board member and an executive management shakeup at Long Island Iced Tea.

REBBL Announces Two New Hires

Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.

Expo West 2017: Adaptogens Arrive

Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?

Expo West 2017 Video: REBBL Talks New Products and Going Beyond Super Herbs

Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”

REBBL’s Next Round: $10 Million

The new investment represents another chapter in the rapid ascent of the Berkeley, Calif.-based REBBL, launched in 2013 by former Bossa Nova Superfruit co-founder Palo Hawken.

REBBL Launches New Plant-Based Protein Elixirs

This new line utilizes a synergistic blend of Rebbl's Clean Complete Plant Protein from sunflower, pea, and pumpkin enlivened with the brand's signature adaptogen blend of maca, ashwagandha, and reishi.

REBBL Wins Best Functional Beverage at BevNET’s Best of 2015

REBBL comes in six wild-crafted and revitalizing Elixirs: REBBL Ashwagandha Chai, REBBL Matcha Latte, REBBL Turmeric Golden-Milk, REBBL Maca Cold-Brew, REBBL Maca Mocha, and REBBL Reishi Chocolate.

REBBL Names Christie & Co. Agency of Record

“A core part of our mission at REBBL is to continue to educate and engage consumers in the health benefits and power of functional beverages, specifically the power of our unique and delicious formulations to support a healthy, active lifestyle in an increasingly stressful, fast paced, more connected world,” explains Palo Hawken, Founder of REBBL.

REBBL Names Sheryl O’Loughlin CEO

O’Loughlin’s 25-year career in food and beverages began with stints at food giants Kraft and Quaker Oats, followed by a decade at Clif Bar, the last three years of which she spent as CEO.