Distributors called her a “relentless bitch,” but DRY Soda founder Sharelle Klaus paid little mind to their insecurities. She was too busy building a business; My/Mo CMO talks mochi momentum; Keto FTW: Bear Squeeze founders chat about Showdown triumph.
Patrice Radden leaves her influential post at Red Bull to join Califia Farms as VP of Communications; Soylent announces two new executive positions including former DRY Soda EVP Melody Conner; Disruptive water cooler maker Lavit adds Amy's Kitchen president to its Board.
Red Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree launching in January 2017, offering the functionality of Red Bull with the tastes of Acai Berry and Limeade, respectively.
The Red Bull Editions line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
The Red Bull Editions flavored line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and now Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.
A positive run for carbonated soft drinks (CSD) has ended as sales of major brands within the category declined for the first time in over a year, according to a new Wells Fargo Securities report, which covers Nielsen xAOC (expanded all outlets combined) sales data for the four-week period ending on June 13.
Additionally, the can features a call to action to Race The Base online in the "Red Bull Global Rallycross Challenge" where players with the fastest race times will earn merchandise and unique racing experiences.