As the BevNET editorial team prepares to hit the floor at Anaheim Convention Center for Natural Products Expo West 2018, here is an early look at some of the brands that will be showcasing revamped packaging and redesigned labels at this year's show. 

RETHINK Brands, the innovative packaged water company and creators of the sugar-free, flavored water for kids, announces the addition of new flavors to its RETHINK Kids Water lineup, which will launch in tandem with new packaging and branding.

Although they still only make up a fraction of the category, innovation and unique marketing strategies within the paper-packaged sector are driving growth and attracting loyal, socially-conscious consumers, banking on millennials to lead the charge.

With zero sugar, zero sodium and zero calories -available in Purified Water, Organic Apple Water and Organic Berry Water – RETHINK Kids Water is an alternative to juice. The line will be available mid-May exclusively at select Target and CVS drug stores nationwide.

Currently in over 1,000 stores on the East Coast, RETHINK already has plans for expansion including explosive growth into 4,000 stores, including the West Coast, by early summer of 2016.