Roar Organic, a four-SKU line of coconut water-based electrolyte infusions, has found room to develop in the white space between traditional isotonic sports drinks and premium functional drinks, such as alkaline water and kombucha.
Even in an era of craft beverages and high demand for natural products, convenience stores remain a stalwart channel for grab-and-go simplicity. And while sugary sodas and 99-cent iced teas still dominate c-store coolers, premium brands are beginning to make inroads. With the presence of several such companies at NACS 2017, brands that made their name in the natural channel now have the corner shop in their targets.
Though convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience Stores (NACS) show last week in Chicago. Exhibitors from across the spectrum of food and beverage took over two halls of the McCormick Place for three days, showcasing a range of new products and innovations that will be rolling out to c-store coolers over the next year.
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