Beverage Companies: USA , Beverage Companies: USA




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Company News

Distribution Roundup: Purpose Tea Launches in Southwest

Purpose Tea launches in Albertson’s and Market Street stores; Humblemaker partners with Los Angeles Distributing Company; Soylent goes wide in California 7-Eleven stores; Sunniva Super Coffee grows presence in grocery

People Moves: Soylent Founder Steps Down, Crowley Named CEO

Soylent founder and CEO Rob Rhinehart stepped down today, announcing in a blog post that it was time to “pass the reins” to a leader with more management and beverage industry experience. He will remain on the company’s board of directors as executive chairman and is the largest shareholder.

People Moves: Radden Leaves Red Bull for Califia

Patrice Radden leaves her influential post at Red Bull to join Califia Farms as VP of Communications; Soylent announces two new executive positions including former DRY Soda EVP Melody Conner; Disruptive water cooler maker Lavit adds Amy's Kitchen president to its Board.

People Moves: Soylent Co-Founder Moves On

Soylent co-founder and chief technology officer John Coogan has left the company to pursue independent consulting; Long Island Iced Tea Corp. brings on Rob Stefanizzi; Shawn Sugarman leaves Moon Juice; Sidney Horn joins Halen Brands

Soylent Enters Retail with L.A. 7-Eleven Launch

After several months teasing that the brand would soon be available in retail outlets, Soylent today announced that it will be making its brick-and-mortar debut this month at 18 7-Eleven locations in Greater Los Angeles.

Soylent Responds to Planned Heavy Metals Lawsuit

As the head of a brand that hangs its hat on efficiency, Soylent CEO Rob Rhinehart can’t be happy about allocating his time and resources to combat legal litigation.