Beverage Companies: USA , Beverage Companies: USA


Fire Cider


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Company News

Shire City Herbals Hires New VP

Shire City Herbals, makers of the apple cider vinegar-based health tonic Fire Cider, recently announced the hiring of Kimberly Allardyce, a wellness executive with over a decade of experience in the yoga and wellness space as Vice President of Business Development.

Winter Fancy Food Show 2017 Video: Fire Cider Talks Food Service and Future Innovations

As the market for drinkable vinegars continues to expand, Pittsfield, Mass.-based brand Fire Cider, an apple cider vinegar and honey tonic concentrate, showcased a balanced approach towards building in both the retail and food service channels at the Winter Fancy Food Show 2017 in San Francisco.

Q&A: Fire Cider Co-Founder Talks Trademark Battle, Responds to Critics

Following the publication of our article that examined the on-going battle between Shire City Herbals and organizers of a campaign called “Free Fire Cider,” Amy Huebner, a co-founder of Shire City, contacted BevNET to discuss the history of the quarrel and her company’s approach to resolving the dispute.

Campaign Seeks to Cancel Fire Cider Trademark

A group claiming that the term “fire cider” is generic and has long been used to describe a type of cider vinegar-based elixir has launched a campaign that seeks to cancel a trademark of the phrase, which is owned by Shire City Herbals.