Shire City Herbals, makers of the apple cider vinegar-based health tonic Fire Cider, recently announced the hiring of Kimberly Allardyce, a wellness executive with over a decade of experience in the yoga and wellness space as Vice President of Business Development.
As the market for drinkable vinegars continues to expand, Pittsfield, Mass.-based brand Fire Cider, an apple cider vinegar and honey tonic concentrate, showcased a balanced approach towards building in both the retail and food service channels at the Winter Fancy Food Show 2017 in San Francisco.
Following the publication of our article that examined the on-going battle between Shire City Herbals and organizers of a campaign called “Free Fire Cider,” Amy Huebner, a co-founder of Shire City, contacted BevNET to discuss the history of the quarrel and her company’s approach to resolving the dispute.
A group claiming that the term “fire cider” is generic and has long been used to describe a type of cider vinegar-based elixir has launched a campaign that seeks to cancel a trademark of the phrase, which is owned by Shire City Herbals.
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