There is one word we use to define THiNQ™ and that is “smart.” We believe there is an enormous population and percentage of people that consider themselves to be intelligent and want to make conscious, smart choices about what they consume. We have decided to speak to their intelligence and offer the world’s first truly smart drink.
We believe what separates us from every other drink on the market today and what makes us a smart drink is “the effect.” Giving people increased energy with negative side effects is not what we choose to consider “smart”. There is a huge untapped market of people who consider energy drinks “too intense”. Energy drinks have turned into monster drinks. The world right now does not need another energy drink. What the world needs is a smart drink. That is what we have created.