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Company News

SweetLeaf Introduces Zero-Calorie ‘Water Drops’

SweetLeaf’s Water Drops have most recently been awarded the International Stevia Tasteful Award in Berlin, Germany by the World Stevia Organization.

Wisdom Natural Brands Founder to Receive Leadership Award

The association’s awards honor members who have gone “above and beyond” in advancing food standards in society—and society itself—by creating social, economic and environmental impact through innovation and vision.

SweetLeaf Sweet Drops Water Enhancers to Debut in 2014

GILBERT, Ariz. — SweetLeaf Stevia® Sweetener, the top-selling natural stevia sweetener,* moves into stores this January with SweetLeaf® Sweet Drops water enhancers. Made with organic stevia extract and plant-based flavors, with zero calories, zero carbs, the water enhancers come in 1.5 ounce “droplet” bottles, in four flavors.

Portable and convenient, the water enhancers add sweet flavor to the recommended daily glasses of …

SweetLeaf Stevia to Exhibit at SupplySide West

As maker of the #1 selling stevia in the natural channel*, SweetLeaf Stevia® Sweetener knows the natural product consumer. The company’s stevia provides powerful label appeal and taste that makes a good product great. SweetLeaf, the stevia brand winning the most taste awards globally, will be exhibiting at Booth #22058 at SupplySide West 2013, set for Nov. 12-16 in Las Vegas.

“With demand continuing to …

Wisdom Natural Brands Names Food Industry Veteran as Chief Operating Officer

Gilbert, Arizona (1/23/10) – Today Wisdom Natural Brands™, manufacturer of SweetLeaf Stevia® Sweetener, named Charles (Chuck) Marble to the position of Chief Operating Officer. In this capacity, Marble will be responsible for driving all operational aspects for Wisdom Natural Brands’™, including revenue growth, customer and vendor engagement, product roadmap and corporate development. He will report directly to Wisdom Natural Brands™ Founder and CEO, James May. …

Sweet Leaf Tea turns lawsuit into friendship


AUSTIN, TX and GILBERT, AZ (Feb. 17, 2009) – Turning a sour situation into an opportunity is what entrepreneurship is all about and with that, Sweet Leaf Tea and Wisdom Natural Brands, producer of SweetLeaf Sweetener, have agreed to settle their legal cases against each other.

“Soon after meeting with Jim May (CEO of Wisdom), I learned that we had a lot in common. Both …