From acquisitions to new investments and the rise (or fall) of various brands and categories, the impact of the past year will continue to be felt well into 2018. We’ve put together our list of the Top 10 Most Read BevNET stories of 2017.
In a complaint filed against parent company World Waters LLC and World Waters Holdings, LLC in U.S. District Court in the Eastern District of New York on July 8, attorneys for lead plaintiff Michael Pizzirusso argue that WTRMLN WTR’s product labels, in describing the liquid with the words “cold pressed juiced watermelon,” falsely represent that it consists of only watermelon juice.
In an interview with BevNET CEO John Craven, WTRMLN WTR founder Jody Levy expressed optimism that, with key pieces in place, the cold-pressed watermelon juice brand is primed to grow beyond its roots in the natural channel and into more conventional retailers.
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