Expo West 2020

UPDATE: On Monday, March 2, New Hope Network announced that Natural Products Expo West 2020 has been postponed. However, you can still share news with us using our online portal here.


Pathwater Extends Anti-PET Mission With Alkaline, Sparkling Lines

Launching today on the company’s website, Pathwater is introducing alkaline (9.5+ pH) and sparkling varieties in a signature 20 oz. aluminum bottles. All three SKUs will also now contain electrolytes and sport a refreshed package design.

All Market Revamps Runa, Pushes ‘Pressed’ Coconut Waters

All Market Inc. is taking a measured approach for growing both natural energy drink Runa and coconut water brand Vita Coco, aiming to use product innovation and updated branding to develop a bigger and deeper presence within existing key retail accounts.

Hellowater To Enter 400 Southeastern Grocers Accounts

Coming off triple-digit growth in 2019, Hellowater has partnered with Southeastern Grocers to add over 400 grocery channel accounts ahead of broader expansion this year. Co-founder and EVP of sales and marketing Rusty Jones said the Chicago-based brand, which markets a line of flavored waters infused with prebiotic fibers, is now available in BI-LO and Winn Dixie stores, bringing its total nationwide footprint to about 6,000 stores.

News Briefs: DRY Drops ‘Soda’ Title; RISE, illy Debut Cold Brew Innovations

In the first of a series of news briefs, we examine how DRY Soda is reintroducing itself as DRY Botanical Bubbly, positioned as a non-alcoholic alternative for “celebration occasions.” We also explore new cold brew innovations from illy and Rise Brewing Company (including tea).

Expo West: “What’s Next?” Looms Large

Dogged by key cancellations from retailers and big brands, followed by social media protests before yesterday postponing Natural Products Expo West, its biggest event of the year, 48 hours before it was due to begin, New Hope Network yesterday put the big question front and center: “What’s next?”

Expo Aftermath: Attendees, Exhibitors Regroup After Show Postponed

Prior to the postponement of Natural Products Expo West 2020 on Monday, as much as 60% of attendees said they planned to skip this week’s event. But many others -- including early stage entrepreneurs -- were surprised by the late decision. For many, the news came after they had already arrived in Anaheim, and for some mid-flight.

Gallery: Product Reveals and Rebrands

In this gallery, we highlight some of the notable new products, line extensions and rebrands from companies that were scheduled to exhibit at Expo West 2020, including Harmless Harvest's first venture into flavored coconut water, a new look and bottle for KeVita, new shots from More Labs and So Good So You and plant-based milk innovation from Elmhurst and Mamma Chia. 

Teatulia Releases Four Unsweetened Organic Cold Brew Iced Teas

Teatulia’s Organic Iced Tea cans feature real cold-brewed tea with flavors ranging from simple (Signature Black and Easy Green) to exotic (Watermelon Black and Hibiscus Fusion), all with no sugar. They will be introduced at Natural Products Expo West in Anaheim, California from March 3-7.