Rick Smith, President & CEO of HyVida, has engineered a functional sparkling water line by adding hydrogen gas. Incorporating hydrogen through a unique technology provides consumers a beverage with added antioxidants. With new technology and a unique concept, Smith has found developing a narrative the most challenging piece of the puzzle.

Taja Dockendorf, Co-founder of Bitter Love, is focusing on a new flavor profile to differentiate in the sparkling water category. The brand combines digestive bitters like ashwagandha, ginger and wormwood with carbonated water and a splash of fruit juice to offer a functional sparkling bitter beverage.