A list compiled by market research firm CB Insights of the 15 most well-funded venture capital-backed food and beverage startups reveals the increasing value placed on brands that are offering healthier choices and disrupting established categories like meat and dairy and innovating with plant-based offerings.
BodyArmor will debut its first TV spot Wednesday night with a 30-second commercial designed by retired L.A. Lakers superstar Kobe Bryant. The commercial, which will air on TNT during the NBA playoffs, kicks off a multimillion dollar ad campaign that is set to be the sports drink brand’s largest to date.
Mike Repole, the co-founder of BodyArmor, is unsatisfied. Why? Because BodyArmor, despite its impressive growth in recent years, is not the world’s top-selling sports drink brand. Repole, who also co-founded vitaminwater and is a horse-racing magnate and billionaire, clearly does not lack ambition.
Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.
As 2016 nears the finish line, it’s time to reflect on some of the biggest beverage stories of the past year. We at BevNET checked the most popular stories on our site and have put together our Top 10 of the most read of the past year.