In this video of his presentation at BevNET Live Winter 2019, Brew Dr. Kombucha founder and CEO Matt Thomas discussed how beverage entrepreneurs can adapt and thrive as they face the challenge of scaling, sharing the importance of adopting a mindset that embraces constant growth and reflected on his day-to-day work building the company over the course of 14 years.
Brew Dr. Kombucha, a rapidly growing kombucha player based in Portland, Ore., has recently added two new flavors to their lineup of organic kombucha: Mango Habanero, which is a seasonal offering, and Mint Lemonade.
As the industry continues to mature, the manner in which individual brands choose to approach the issue of alcohol and sugar content in kombucha will likely play a significant role in determining the health of the category going forward.
BevNET’s Jeff Klineman interviewed Thomas at Natural Products Expo West in Anaheim, Calif. and found a stirring profile of a company that is balancing growth across three divisions: its largest, a retail kombucha line, as well as on-premise gourmet tea houses and a new distilling operation that repurposes the alcohol generated from kombucha fermentation
Propelled by sustained consumer demand for kombucha along the West Coast, sales doubled to nearly $12 million in 2016. Founder and CEO Matt Thomas expects booming growth to continue amid an expansion of the company’s manufacturing capacity and the addition of an experienced sales executive.