Much of MCT oil’s newfound recognition in food and beverage is due to its purported health benefits. Studies have shown it to be a particularly effective component of the "healthy fat" trend. High in saturated fats, the body quickly converts MCT into energy, making it popular amongst proponents of the paleo and ketogenic diets.
The round was led by CAVU Venture Partners, a well-known food and beverage investment firm which boasts alumni brands such as vitaminwater, Sweet Leaf Tea and Deep Eddy Vodka.
In this edition of Press Clips: Bulletproof is headed to the Big Apple; one year after Berkeley, Calif.’s tax on sugar-sweetened beverages took effect, citywide sales of sugar-sweetened drinks fell by nearly 10 percent; the first colorless coffee in the world hits the market.