CORE

Ellie Goulding Joins CORE As Investor, Endorser Ellie Goulding Joins CORE As Investor, Endorser

Ellie Goulding Joins CORE As Investor, Endorser

by Martín Caballero,

CORE Hydration has unveiled singer Ellie Goulding as its newest celebrity investor and the centerpiece for a new cross-platform marketing campaign this summer.

Press Clips: Nestea Rebrand Profiled, Kombucha Bill Goes to Capital Hill Press Clips: Nestea Rebrand Profiled, Kombucha Bill Goes to Capital Hill

Press Clips: Nestea Rebrand Profiled, Kombucha Bill Goes to Capital Hill

by Martín Caballero,

An article in Fortune details Nestlé’s complete overhaul of its Nestea iced tea brand, while CNBC reports that a bipartisan group of U.S. Congressmen have introduced legislation aimed at eliminating federal alcohol taxes and updating regulations for kombucha.