craft soda

Press Clips: Bai Creative Moves In-House, Fake RC Cola Tweet Goes Viral

Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda

Healthy Growth: Craft Soda Continues to Evolve

Craft soda brands showed that they’re still innovating and reinventing themselves at the 2017 Winter Fancy Food Show in San Francisco. Even as the category faces challenges from institutions seeking to limit consumer intake of sugar and calories, smaller entrepreneurs are stepping up to the challenge to bring new, better-for-you beverages to store shelves.

Cocktail Mixers Push Towards Premium

If you are drinking a premium spirit, why wouldn't you pair it with a premium product? Across the mixer and cocktail-enhancer category, that's the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.