Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda
Tractor Soda founder Travis Potter praised the investment as a partnership that will align the company with AccelFoods’ broad network of industry contacts and provide guidance on corporate staffing.
Craft soda brands showed that they’re still innovating and reinventing themselves at the 2017 Winter Fancy Food Show in San Francisco. Even as the category faces challenges from institutions seeking to limit consumer intake of sugar and calories, smaller entrepreneurs are stepping up to the challenge to bring new, better-for-you beverages to store shelves.
If you are drinking a premium spirit, why wouldn't you pair it with a premium product? Across the mixer and cocktail-enhancer category, that's the question brands at the Winter Fancy Food Show in San Francisco were asking both consumers and retailers.