First Beverage CEO Bill Anderson told BevNet that the addition of new capital as well as new team members and investors would allow the firm to provide a broader range of insights from within and outside the beverage industry.
The company described the move as “an evolution in the brand’s identity” aimed at building broad awareness and visibility nationwide.
The most well-funded food and beverage start-ups by state include big names, Essentia signs Periscope as its first creative AOR, PepsiCo pulls 12-packs and 2 liter bottles from Philadelphia, and Forbes lists its top female leaders in food.
Researchers concluded that the group which consumed Essentia reduced viscosity by an average of 6.3 percent, as compared to 3.36 percent for those who drank the purified water.
Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.
In this edition of the podcast, Burgmaier, who’s worked with several fast-growing and high-profile food and beverage brands, including Essentia, Spindrift and KeVita, discussed the current climate for CPG financing, competition for investment dollars and what he views as the key attributes for successful brands.