Expo West 2018

Nuun Launches Immunity Line

Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

Virgil’s Rebrand Marks Start of Reed’s New Strategy

The rebranded Virgil’s, which is currently rolling out nationwide, features a “cleaner, more youthful, more energetic” label which highlights its “All Natural” claim and emphasizes the product’s craft quality, according to Reed’s CEO Val Stalowir.

Expo West 2018 Video: Lifeway’s Smolyansky on Challenging Consumers

Now producing lines of elixirs, farmer’s cheese, and skyr, the company has become a gut health minded maker of probiotic foods and drinks. At Natural Products Expo West 2018 the company also revealed its first entry into the dairy alternative category with Plantiful, a line of plant-based probiotic beverages.

Expo West 2018 Video: New Packaging and Functional Offerings Fuel Kombucha Innovation

In this video, BevNET’s John Craven and Martin Caballero discuss how some of the major trends in kombucha as seen at Expo West 2018 -- including the introduction of smaller package sizes -- could impact kombucha’s presence across retail channels and highlight new line extensions aimed at addressing consumers’ shifting dietary needs and preferences.

Expo West 2018 Video: Cold Brew’s Wave Still Rising

In this video, BevNET’s John Craven and Martin Caballero discuss some of the new RTD cold brew products that debuted at Natural Products Expo West 2018 and explore how they fit into the larger macro trends that continue to shape the coffee category.

Expo West 2018 Video: What’s Bubbling Up at High Brew

During last week’s Natural Products Expo West, held in Anaheim, Calif., High Brew CEO David Smith sat down with BevNET editor-in-chief Jeff Klineman to discuss the reasoning behind this latest line extension, as well as the key factors that are shaping the evolution of the cold brew category.

Expo West 2018 Video: Fresh. Organic. Ideas.

Natural Products Expo West 2018 got off to a fast start yesterday with its Fresh Ideas Organic Marketplace, a bustling, farmers market-style exhibition located outside the Anaheim Convention Center.

Sipp Debuts Infusion Line at Expo West

Sipp Sparkling Organics has announced that its newest line of beverages, Sipp Infusions, as well as its seventh flavor of craft soda, Cherry Fizz, will be available for an exclusive sneak preview at the Natural Products Expo West March 8-11 in Anaheim, California.

High Brew Coffee Launches Sparking Cold Brew Line

High Brew Coffee, an Austin-based natural beverage company, is excited to announce the launch of their newest ready-to-drink cold-brew innovation, Sparkling Cold Brew.

Expo West 2018: Packaging Redesign Roundup

As the BevNET editorial team prepares to hit the floor at Anaheim Convention Center for Natural Products Expo West 2018, here is an early look at some of the brands that will be showcasing revamped packaging and redesigned labels at this year's show.