Last year, Molson Coors acquired Clearly Kombucha to mark the company’s first purchase of a non-alcoholic beverage brand. Nine months later the small California-based brand has a refreshed look and an energized market strategy aimed at growing the brand’s presence in the kombucha set.
In this interview recorded at Expo West 2019, BevNET spoke with Enrique Cortinas, senior marketing director for PepsiCo North America, about new products from Naked and KeVita, how PepsiCo is supporting the brands through internal reorganization and about Naked's first-ever TV advertising campaign.
While Oatly is currently front and center in oat milk, it is facing an increased competition as brands including Quaker Oats, HP Hood, Silk, Califia Farms, Happy Planet, MALK, Elmhurst Milked, Rise Brewing Co., and Mooala all showcased their respective innovations at Expo West.
In our last gallery from Expo West 2019, we highlight some of the new and notable products in the categories of water, plant-based and functional beverages, which includes protein and energy drinks. These include a new line of collagen-infused waters, new flavors from OWYN and Lemon Perfect, as well as a revamped look for MatchaBar’s Hustle.
At Natural Products Expo West 2019 in Anaheim, Calif., the founders of hemp-infused snacks company Weller spoke about its first beverage — a three-SKU line of flavored zero-calorie sparkling waters infused with 25 mg of full spectrum CBD -- and how it is designed to achieve the company’s goal of helping consumers “get CBD at any point in the day.”
In this interview video recorded at Natural Products Expo West 2019, we spoke with the brand’s founder William Siff, a former acupuncturist, to learn how the company is working to make its adaptogen-based beverages click with conventional channel consumers.
The juice category has found new inspiration with shots. At Natural Products Expo West this month, brands unveiled new takes on the emerging shots category, as well as some fresh spins on traditional juices and sparkling drinks.
Speaking with BevNET at Natural Products Expo West 2019, Verve co-founder Colby Barr discussed why he believes the company's "flash brew" process can help the company disrupt the crowded RTD coffee category and explained how it will create a strong brand identity around the concept.
Reed’s CEO Val Stalowir has never been shy about the dire state of the company before he joined in July 2017. Now, nearly two years later, the ginger beer maker is at the end of a three-step recovery plan that Stalowir hopes has it on solid ground to hit its ambitious growth targets.
In this slideshow gallery, we highlight some of the notable new coffee and tea products from Expo West 2019, including new shelf-stable cold brew lines from Chameleon and High Brew, a nitrogen-infused Thai iced tea with oat milk, and Hiball’s return to the cold brew category.
In the second part of our Natural Products Expo West coverage, we take a look at how new entrants in the sparkling water space are moving the category away from natural flavors in favor of botanicals and other infusions. As well, we look at how MCT Oil and nootropics are fueling a rise in brain function beverages.
In this slideshow gallery, we highlight some of the notable new kombucha and drinking vinegar products and brand redesigns as seen at Expo West 2019, including shelf-stable cans from Revive, a new look for Better Booch, and Odwalla’s hybrid “Smoobucha.”
In this interview from Natural Products Expo West 2019, BevNET managing editor Martin Caballero caught up with Honest Tea co-founder Seth Goldman to discuss recent company updates and innovations aimed at growing the brand’s reach with consumers of all ages, plus retail expansion and efforts to improve sustainability.
In this video recap, BevNET founder and CEO John Craven and managing editor Martín Caballero discuss some of the notable trends and new products seen at this year’s Expo West, including the proliferation of CBD and hemp-infused drinks, why oat milk has emerged as the hottest category in the plant-based milk segment, and how leading kombucha brands are pushing the category closer to mainstream audiences and retail channels.