SFFS17 Video: MatchaBar Co-Founder On “Billboard Effect” for Cafe, RTD Business
In an interview at the recently held 2017 Summer Fancy Food Show in New York City, Graham Fortgang, co-founder of MatchaBar, explained that the company’s cafes in Manhattan and Los Angeles act as a “huggable billboards” for the brand’s RTD drinks as well as incubators for innovative ideas.