Amazon was also a prime subject for the first two speakers in an e-commerce discussion series at the just-concluded BevNET Live Summer 2017 event in New York this week.
The delivery of the message was softer, with a few jokes thrown in, but the connective lesson from presentations at Day One of BevNET Live Summer 2017 was quite clear and quite serious: In a rapidly changing world, your business needs to keep up the pace or get stuck in the past.
In a move designed to enhance the brand’s ability to sell in conventional grocery stores, drinkable soup brand Tio Gazpacho has replaced its 12 oz. bottle with a new 10 oz. size. It’s one of two key changes for the brand as the year begins, as it has also dropped its USDA certified organic status.