Nestlé Waters North America faces a proposed class action lawsuit alleging that its Poland Spring water products constitute a "colossal fraud" to consumers, while two Washington, D.C., area pastors take on The Coca-Cola Company. Elsewhere, a judge grants final approval to a seven-figure settlement for consumers in a class action suit against GT's and Whole Foods.
This week's episode spotlights a recent conversation with Jeff Church, the co-founder and CEO of Suja, who opined on the role of luck in business, why a thorough understanding of consumer demand is critical to success, and explained how “the rule of twos” helped steer the company through its growth and development.
A Cook County, Ill. judge moves to delay the implementation of the county's tax on sugary beverages, a class member objects to the terms of the GT's Kombucha-Whole Foods lawsuit settlement, and Southern Glazer's Wine and Spirits faces allegations of fraud.
The product, which features watermelon, cherry, and lime, is a well-crafted formulation that does a great job of using classic summertime flavors.
As the industry continues to mature, the manner in which individual brands choose to approach the issue of alcohol and sugar content in kombucha will likely play a significant role in determining the health of the category going forward.
In the first of an ongoing series examining issues related to the kombucha industry, we examine how the clash between hard science and unverified evidence regarding the fermentation process and health benefits of kombucha is shaping the category both consumers and producers.
Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long Beach Convention Center over the weekend at the fourth annual KombuchaKon.