In a presentation at BevNET Live Summer 2017, Humm Kombucha CEO Jaime Danek explained that the brand's approachable taste profile, mainstream flavors, and label design were -- and remain -- keys to its success in conventional retailers.
This week private equity investment group VMG Partners announced the close of its fourth fund at $550 million, with another $150 million available in a flex-up vehicle. The capital, said VMG Managing Director Wayne Wu, will be invested in emerging, lower middle market companies producing consumable branded goods.
Humm’s seasonal offering for Summer 2017 is this product, a 14 percent juice-based kombucha that blends their kombucha with grapefruit juice (along with apple, pear, grape, and orange) and hops to create something that’s quite enjoyable.
The delivery of the message was softer, with a few jokes thrown in, but the connective lesson from presentations at Day One of BevNET Live Summer 2017 was quite clear and quite serious: In a rapidly changing world, your business needs to keep up the pace or get stuck in the past.
After Massachusetts-based Spindrift Beverage Co., Humm is now the second beverage brand to receive investment from VMG Partners, a private equity firm with a portfolio that includes Kind Healthy Snacks and Health Warrior.