Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Innovation
Featured Innovation Content
PolkaDot Refreshes Adaptogenic Mushroom Drink Line
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Additional Content
Coffee Connection: Equator Teams With Swiss Dairy Giant on Premium RTD Cold Brews
Equator Coffee is teaming with Swiss dairy giant Emmi AG on a joint venture that kicks off with the launch of four-SKU line of premium refrigerated cold brews this summer.
Pop Star: GoodPop Frozen Treats Launches Beverage Brand
Frozen dessert maker GoodPop has stepped into the beverage category with a bubbly new sparkling kid’s juice drink line, complimenting its flagship line of better-for-you freezer pops.
AAPI Founders Energize, Innovate in RTDs
A new generation of hard seltzers and canned cocktails are positioning in the RTD alcohol category offering Asian flavors and twists on traditional beverages that connect with the Asian-American community and capitalize on a cultural zeitgeist among mainstream American consumers.
SOS Hydration Focuses on Daily Use with Brand Refresh
After rebranding and reformulating its line of powdered beverages, SOS Hydration is sending a new message to consumers around daily wellness.
Keeping Bizzy: Cold Brew Brand Revamps Bottles, Label
Bizzy Cold Brew unveiled a brand refresh on Wednesday, keeping its multi-serve 48 oz. bottle size the same but changing to a new bottle shape, color palette, updated copy and a redesigned logo font that “better articulates what our true points of difference are to the consumer.”
Wildwonder Launches New Flavor Amid Rapid Distro Gains
After two years of working to expand distribution beyond its home market in San Francisco, functional beverage brand Wildwonder may have begun to hit its stride, launching a new flavor – Pineapple Paradise – on a 3-month exclusive with Sprouts nationwide.
Frazy Talk: Startup Aims For Cafe Quality Out The Freezer
Launched in 2022, Frazy - a DTC coffee, mocktail and boba tea company - was built to bring the personalized experience to specialty beverages. Less than a year in, the business has released a concentrate version of its customizable coffee platform bringing a shelf-stable, on-the-go format to the brand.
Cocktails & Cannabis: Bev Industry Vet Doubles Up On Cold Brew Crossovers
Mark Mahoney has launched numerous brands spanning a wide range of categories across a nearly 40-year career in the beverage business, but last Friday may have been his Super Bowl.
Buddha Brands Chases Gut-Healthy Soda Trend, Refreshes Packaging
Buddha Brands has launched a line of prebiotic sodas that align with its core Thirsty Buddha coconut waters and its recent visual refresh across its plant-based snack and beverage portfolio.
“Right Place, Right Time”: Happy Moose Juice Buys Cold Storage Business
Happy Moose Juice has acquired Growers’ Refrigeration in a deal that both solved its own refrigerated storage issues and those of cold-chain CPG brands in the region where capacity has historically been hard to find.
This Week’s New Products: 4/20 Cannabis RTD Launches, Non-Alc Rosé and Sleep Mixes
Between the Coachella music festival and the 4/20 holiday, there’s plenty of reasons to party and celebrate this week, and this week’s new beverage launches are doing just that. In this gallery we take a look at new cannabis-infused RTDs, non-alcoholic wine, functional waters and more.
Tally, Kiddiwinks Harness Chickpeas to Power Plant-Based Milks For Kids
Two new plant-based milks see opportunity in providing a highly nutritious, allergen-free milk alternative formulated especially for children.
Genius Juice Shifts Focus, Parts With KeHE
Genius Juice is taking a strategic shift away from growth at all costs seeing innovation as a way towards profitability after a tumultuous end to its distribution partnership with KeHE.
Health-Ade’s Canned Kombucha Opens Dodger Stadium Business, Preps to Scale
After debuting a canned line of its flagship kombuchas this month, Health-Ade is using the new format to deepen its retail presence and open up new channels, beginning with the company’s first-ever pro sports partnership with the Los Angeles Dodgers.