Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Innovation
Featured Innovation Content
PolkaDot Refreshes Adaptogenic Mushroom Drink Line
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Additional Content
Expo West 2023: Califia CEO Talks Organic Plant Milks
In this interview recorded at Expo West 2023, Califia Farms CEO Dave Ritterbush spoke with BevNET about the development of the new organic products, why the company is all-in on the barista-at-home movement, and his outlook on trends within plant-based CPG.
Expo West 2023: Sang Blends Coffee & Culture; Hint Adds Canned Line
The latest news from Natural Products Expo West 2023 includes new launches from RTD Vietnamese Coffee brand Sang, a canned line from Hint Water, seaweed beverages and innovations in the boba kit category.
DFA Looks To Younger Milk Drinkers, Partners With Good Culture
Dairy Farmers of America has entered a licensing agreement with cultured dairy brand Good Culture to make a probiotic fluid milk product that hopes to target a younger demographic.
Machu Picchu Expands Clean Energy Positioning with Yerba Mate Line
Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.
Suped Up: Super Coffee and Athletic Brewing Co Team Up On Pre-Workout Brew
Combining coffee, non-alcoholic beer and upcycled barley rice protein, the brains behind Super Coffee and Athletic Brewing believe they’ve created a product their core consumer base never knew they needed.
Drink Weird, Founded by Ex-Rockstar Marketer, Spreads its Weird Wings
Drink Weird, the Texas-based beverage startup created by a trio of former Rockstar Energy executives, feels the time is now right to move out of a soft launch period and into a full-on rollout of its expanded and rebranded line of teas, waters and yerba mate drinks.
Innovation Lab Chew Launches First In-House Brand with Fastfood Sports Nutrition
Looking to meet demand for clean label sports nutrition products, Boston-based food innovation lab Chew announced this month the launch of its first in-house brand, Fastfood.
CLEAN Cause Broadens Offerings with ‘Sparkling Pick-Me-Up’ Launch
CLEAN Cause is looking to spread its support for addiction recovery further with its latest product launch: Sparkling Pick-Me-Up, a functional sparkling water line infused with collagen and prebiotics. According to founder Wes Hurt, the new line was soft launched last year in Austin, Texas-area stores and is now available in about 200 doors as well as online direct-to-consumer.
Eyeing ‘Next Level,’ Hoist Aims For Sustainable Growth
Hydration drink brand Hoist is looking to push its business to the next level with the introduction of a new format, additional distribution partners and, ideally, a forthcoming influx of capital.
Loud, Proud and Flavorful: Next Gen AAPI Founders Seek to Reclaim Asian CPG
A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.
Richard’s Rainwater Eyes Scaling Nationally With Increased Supply
Richard’s Rainwater announced the completion of the world’s largest potable rainwater collection site in Louisiana, setting its sustainability sights on reducing its carbon footprint with a network of decentralized collection and distribution hubs.
Traverse City Whiskey To Open $20M Michigan Production Campus
Traverse City Whiskey Co. has broken ground on a new 70,000 square foot distillery in hopes of turning Northern Michigan into a hub for whiskey in the Midwest.
With Its TikTok-Tested Thesis, Gorgie Launches Into New NYC Whole Foods
Women-led, vitamin-infused, clean energy drink brand GORGIE launched today, just six months after founder Michelle Cordeiro Grant first came up with the concept, tested it via TikTok and began building an online community dedicated to wellness and energy, complete with magazine and a host of followers.
Molson Coors Launches Zero-Proof Cocktail
Molson Coors continues to grow its non-alcoholic portfolio with its latest release Roxie, a zero-proof canned cocktail launching today exclusively online.