Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Innovation
Featured Innovation Content
PolkaDot Refreshes Adaptogenic Mushroom Drink Line
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Additional Content
Drinking the Kool-Aid: Plink! Seeks to Offer Sustainable Solution to Single-Use Plastics
Aiming to make single-use cans and bottles a thing of the past, former “trend spotter” Max Luthy and event producer-turned-beverage entrepreneur Luke Montgomery-Smith have launched Plink!, a vintage-inspired brand of beverage tablets.
Citing Inflationary Pressures, Chobani Retreats From Dairy Milk
The Greek yogurt maker has abruptly exited the dairy milk business, announcing on Tuesday that it will cease production on its refrigerated Ultra-Filtered Milk, which debuted nationally in February in Whole, Reduced Fat (2%), Skim and Chocolate varieties.
High Spirits: Next-Gen Cannabis Drinks Seek to Emulate, Evolve Alcohol
Rather than trying to pull spirits drinkers into a new format, a cohort of emerging brands are looking to make the transition from cocktails to cannabis as smooth as possible.
Post-Acquisition, Orgain Sets Course for “Rapid Innovation” In Protein
Butterfly, the private equity group which acquired a majority stake in Orgain in November, is expected to inject new energy and resources into the brand, providing a boost in marketing and a path towards international expansion, along with "fuel to the fire on our innovation," according to founder Dr. Andrew Abraham.