Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Innovation
Featured Innovation Content
PolkaDot Refreshes Adaptogenic Mushroom Drink Line
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Additional Content
Gym Weed Jumps Into Modern Soda
Gym Weed's new protein soda line is part of a larger group of new and established brands jumping into the growing set.
Tropicana Embraces Hydration, ‘Indulgent Protein’
Like many other established CPG brands today, Tropicana Brands Group (TBG) is chasing hydration and protein with its latest product innovations.
DFA Embraces Protein with Multiple New Milk Innovations
The protein trend has opened a whole new avenue for innovation for dairy brands, and Dairy Farmers of America (DFA) showcased several new protein-rich milk products this week at Natural Products Expo West 2026 in Anaheim, Calif.
Harmless Harvest Enters Shelf-Stable Coconut Water
The Danone-owned premium coconut water brand is expanding outside of refrigeration for the first time.
Oatly Launches Matcha, Popcorn Flavored Barista Blends
With samples rolling out on a conveyor belt, Oatly brought a funky assortment of flavor innovations to Natural Products Expo West this week, dedicating its show presence to a new line of six flavored Barista Oatmilks launching in Q3 this year.
La Colombe Kicks Off World Cup Campaigns with Refreshed Assortment
Sporting a booth designed to look like a Premier soccer stadium at the Natural Products Expo West trade show this week, the company showcased new innovations and packaging across La Colombe’s family of coffee products.
Pricklee Rebrands as Natural Hydration Drink, Raises $2M
After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.
Spindrift Enters Iced Tea Category with First Non-Carbonated Innovations
As it stretches its innovation capabilities, Spindrift is introducing its first non-carbonated beverage line: Spindrift Iced Tea.
New Products: Co-Brand Collabs from Bubly and Verge Coffee
This week's new products feature new brand collaborations from Bubly and Verve Coffee, soda innovations from Nixie and Mr. Pibb, and fresh THC innovations from Wynk and Woodstock Goods.
Nixie Launches New Flavors, DSD As Soda Is Ready to ‘Run’
After a hot start in sparkling, Nixie knows where it's going next.
Coke Expands Mr. Pibb, Adds New Flavors
After teasing the return of Mr. Pibb last year, The Coca-Cola Company is now expanding the soda brand nationwide and adding a pair of new flavors in certain regions.
New Products: Sparkling Sips from Topo Chico, Sanpellergino
This week’s new products gallery features a pair of line extensions from two of the biggest names in sparkling water, plus a first look at a flood of 2026 releases from Keurig Dr Pepper.
Just Ice Tea Raises $9M; Big Geyser, Polar Involved
Just Ice Tea has closed a $9 million Series B funding round, backed by investors such as Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and executives from New York DSD house Big Geyser.
Flow Founder Acquires, Relaunches Formosa Springs Mineral Water
After nearly 40 years off the market, legacy Canadian mineral water brand Formosa Springs is returning, relaunching this year under the ownership of Flow Water founder Nicholas Reichenbach.