Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
Innovation
Featured Innovation Content
PolkaDot Refreshes Adaptogenic Mushroom Drink Line
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
Edible Garden Enters RTD Protein with Tetra Pak Partnership
Indoor farming business Edible Garden is expanding into RTD nutritional shakesv through a manufacturing partnership with Tetra Pak.
Additional Content
From Alcohol-Free to THC: Drink Monday Bets On Hemp’s ‘Longevity’
As intoxicating hemp aligns with the non-alc movement, Drink Monday is one of the few ANA brands to expand with a THC spirit alternative.
Oatly: Cold Foam, Fiber Innovation Coming After ‘Milestone’ 2025
Oatly's long-awaited rebound finally arrived in 2025, as the company's turnaround strategy yielded its first-ever year of profitable growth, despite a drop in North America sales.
L.A. Libations Taps Circana As Market Insights Partner
Beverage innovation platform L.A. Libations has teamed with CPG data company Circana as its new strategic market insights partner.
New Products: Co-Branded Takes Over with Jolly Rancher Teas and ICEE Soda
Co-branded candy flavors truly aren’t just for energy drinks anymore. This week’s new products feature three new co-branded offerings from The Ryl Co., Sparkling Ice and No Cap, along with an assortment of new modern soda launches, THC-infused beverages and energy drink innovations from both leading brands and category newcomers.
Don’t Quit Rebrands as SkyPop To Focus on Protein Soda
That’s an ethos that drove protein beverage brand Don’t Quit since its founding, and it will continue to fuel the business as it unveils a comprehensive rebrand, dropping its old name and shakes line to focus entirely on protein sodas under the new name Skypop.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
Infused Yerba Mate Brand Milonga Refreshes, Adds New Line
Last fall, the Florida-based beverage startup quietly unveiled new packaging for its portfolio of THC yerba mate beverages. The brand simplified its branding with a can design featuring the jungles of South America intended to help Milonga reach a broader, mainstream audience.
Barbie’s Licensing ‘Moment’ Continues With Relaxation Beverage
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
Jumex Launches First Candy Line with GoMix Gummies
Juice maker Jumex USA is bringing its decades-old name to the snack aisle with a new non-beverage product: Jumex GoMix gummies, launching this month online and in select Albertsons locations in West Texas and New Mexico.
Beyond Meat Launches Protein Drink
Beyond Meat is testing how far it can take its plant-based protein concept with its latest innovation, Beyond Immerse, a functional protein drink line launching Thursday as an ecommerce exclusive LTO.
BodyArmor, DripDrop Launch Fresh Hydration Innovations
BodyArmor is broadening its advanced hydration offerings with its first major innovation of the new year: BodyArmor Flash I.V. Caffeine Zero Sugar; Plus, electrolyte drink mix maker DripDrop launched its new Zero Sugar Plus line this week.
Koia Enters Modern Soda Set with Protein Pop
Over the past 10 years, Koia has positioned itself as an innovator in plant-based protein drinks. Now, the brand is bringing that focus to the Modern Soda set with its latest line launch: Koia Protein Pop.
Gorgie Keeps On Trend with Protein Energy Launch
Debuting in two flavors – Strawberry Pop and Power Punch, each 12 oz. can of Protein Energy contains 8 grams of protein, zero sugar, L-theanine, biotin, B vitamins and 150 mg of caffeine from green tea.
The Top 10 Most Read BevNET Stories of 2025
We’re closing the book on 2025 by taking a look back at the stories that most caught your eyes. This year’s Top 10 Most Read BevNET Stories include several M&A deals for emerging brands, a controversial manufacturing closure and new energy drinks.