IRI

IRI Report: Navigating Consumer Differences & Desires

Consumers are buying into new kinds of store programs and formats that better fit their needs– and it’s evolving the food industry as retailers know it, according to market research firm IRI’s Channel Performance Report released last month.

BevNET Podcast Ep. 53: IRI CEO on How “Artificial Intelligence Will Automate The Simple”

Last week BevNET sat down with IRI CEO and president Andrew Appel who discussed the global market research firm efforts to detangle and optimize an ever-evolving and complex web of sales and consumer data, why he believes that “voice is the next platform” for data collection and how IRI is expanding its use of artificial intelligence to "automate away the simple."

Private Label Functional Beverages Taking Root in Grocery

In an interview with BevNET, Susan Viamari, vice president of thought leadership at IRI, explained that embracing functional and better-for-you beverages is a way for private label brands to move away from “me-too” types of innovation and carve out more specialized niches.