Ito En North America

Photo Gallery: New Products, Brand Updates From Summer Fancy Food Show 2017

Over the course of the 2017 Summer Fancy Food Show, a three-day specialty foods convention held at the Jacob Javits Center in New York City from June 25-27, we encountered a broad array of new products, design revamps and line extensions, all of which are included in this photo gallery.

Expo West 2017 Preview: Ito En to Launch “Ice-Steeped” Cold Brew Tea

Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.

2017 Winter Fancy Food Show Recap

Probiotics are on the rise, exciting new innovations are coming to cold brew, and tea is introducing some new ideas of its own. The 2017 Winter Fancy Food Show in San Francisco was an exciting start to the beverage industry's new year.

Ito En North America Rebrands Teas’ Tea As Organic

Amid growing consumer demand for organic beverages, Ito En North America today announced a new USDA certified organic formulation and revamped branding for its Teas’ Tea line. Ito En will debut the updated line at the 2017 Winter Fancy Food Show in San Francisco, which begins this Sunday.