The cold-pressed juice maker, which began in 2012 as a Los Angeles-based brick-and-mortar chain of juice bars, have been steadily growing beyond its own locations and building a wholesale business at retailers, including Sprouts and Whole Foods.
In a video interview with BevNET CEO John Craven and filmed at Natural Products Expo West 2017, Matthews noted that while “grocery is an important category” for the company, its broader multi-channel strategy that has given it a competitive edge over competing cold-pressed juice brands.
Health-Ade Kombucha is now on tap at 12 California Juice Served Here locations, Liquid I.V. secures distribution in six new states and the District of Columbia, Long Island Iced Tea Corp. heads to Colombia.
Probiotics are on the rise, exciting new innovations are coming to cold brew, and tea is introducing some new ideas of its own. The 2017 Winter Fancy Food Show in San Francisco was an exciting start to the beverage industry's new year.