Having been acquired by PepsiCo in late 2016, Kevita is continuing to forge ahead with new line extensions. Their latest products are these two additions to their USDA Organic certified Master Brew Kombucha lineup: Roots Beer and Blueberry Basil.
This week's episode spotlights a recent conversation with Jeff Church, the co-founder and CEO of Suja, who opined on the role of luck in business, why a thorough understanding of consumer demand is critical to success, and explained how “the rule of twos” helped steer the company through its growth and development.
During an interview at BevNET Live Summer 2017 in New York, KeVita founder and former CEO Bill Moses spoke at length about his experiences starting, growing and selling the company in his first interview since it was acquired by PepsiCo for around $230 million last November.
First Beverage CEO Bill Anderson told BevNet that the addition of new capital as well as new team members and investors would allow the firm to provide a broader range of insights from within and outside the beverage industry.
As part of the round, Bill Moses, co-founder of probiotic beverage brand KeVita, which was acquired by PepsiCo last year, will join Koia’s board of directors.
The San Diego-based brand will unveil a four-SKU line of organic kombucha at Costco stores in three regions later this month, with a broader launch in natural and conventional grocery channels set to commence this fall.
This edition of the Taste Radio podcast features an interview with KeVita co-founder and former CEO Bill Moses, who discussed the key elements of his investment philosophy and his work with upstart brands.
As the industry continues to mature, the manner in which individual brands choose to approach the issue of alcohol and sugar content in kombucha will likely play a significant role in determining the health of the category going forward.
If day one of BevNET Live Summer 2017 offered the goods on how to innovate and scope out the future of the beverage industry, day two was a crash course in the nitty gritty details of monetizing that future.
The delivery of the message was softer, with a few jokes thrown in, but the connective lesson from presentations at Day One of BevNET Live Summer 2017 was quite clear and quite serious: In a rapidly changing world, your business needs to keep up the pace or get stuck in the past.
Last week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet another billion-dollar acquisition of an entrepreneurial beverage company by a strategic giant.
Lansing’s departure was followed by other changes in PepsiCo’s warehouse team -- covering items like Tropicana, Gatorade, and other key direct-shipped products -- which had taken over the sales responsibilities for the Naked team in 2015.
PepsiCo CEO Indra Nooyi announced that the company’s low- and reduced-calorie beverages were among its top and fastest-growing products in its 2016 Q4 and year-end report to investors on Wednesday. Spurred by an initiative to create and market healthier products, net revenue from new products has averaged more than $5 billion since 2013.
Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long Beach Convention Center over the weekend at the fourth annual KombuchaKon.