launch

Riff Cold Brewed Coffee Launches in Oregon

Urban Farmer celebrated the debut of Riff Cold Brewed Coffee on Monday evening with custom concocted cold brewed coffee cocktails and small bites.

Argo Tea Launches First-to-Market Line of Cold Brew Single Estate Bottled Teas

Argo Tea, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, is partnering with Whole Foods Market to launch the world’s first line of ready-to-drink (RTD) cold brew single estate bottled teas in to the retailer’s stores nationally.

Monster Pushes Back Hydro Launch

Bonnie Herzog, Managing Director of Equity Research at Wells Fargo, wrote in the March 30 edition of the company’s “Beverage Buzz” newsletter that Monster has delayed the launch of Hydro “due to unforeseen production complications.”

Genius Drops Coconut Smoothie for New Superfood Line

Genius last week announced that it has discontinued its line of coconut smoothies and in its place launched a new line of organic “Superfood Smoothies.” Positioned as a healthy meal replacement drinks, the products are made with almond milk, superfood ingredients, including quinoa and maca, and plant-based protein.