In our opinion, one of the big reasons that cold brew tea hasn’t exactly found the same level of success as cold brew coffee is because it doesn’t yet have a noticeably different taste than its hot brewed counterpart. ITO EN, which is the Japanese company behind Matcha LOVE, is attempting to make an effort to change that.
Probiotics are on the rise, exciting new innovations are coming to cold brew, and tea is introducing some new ideas of its own. The 2017 Winter Fancy Food Show in San Francisco was an exciting start to the beverage industry's new year.
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