BevNET Podcast Ep. 44: BodyArmor/Vitaminwater Co-Founder: “We’re Not Here for Bronze Medals. It’s Gold or Nothing.”
Mike Repole, the co-founder of BodyArmor, is unsatisfied. Why? Because BodyArmor, despite its impressive growth in recent years, is not the world’s top-selling sports drink brand. Repole, who also co-founded vitaminwater and is a horse-racing magnate and billionaire, clearly does not lack ambition.