Mutant

Wells Fargo C-Store Survey: Monster’s Mutant Off to Rocky Start

Slow sales during last year’s Q4 launch of Monster Energy’s Mutant have weakened retailer expectations for the company’s new “super soda” Mountain Dew competitor, according to Wells Fargo Securities’ latest “Beverage Buzz” convenience store report.

Monster Investor Call Reflects Mixed Fortunes in 2016

Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.