NACS: Pepsi Revs Up Energy, Revamps Cold Brew
Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.
Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.
Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.
The Coca-Cola Company showcased a slate of new product innovations at this year’s annual National Association of Convenience Stores (NACS) Show, including the long-awaited expansion of the Costa Coffee brand into the U.S.
Peet’s Coffee will preview Peet’s Blended Coffee, a new line of four ready-to-drink (RTD) beverages, at this year’s National Association of Convenience Stores (NACS) tradeshow in Atlanta, Georgia.
In addition to the debut of Sparkling Ice’s upcoming new flavor, Ginger Lime, Talking Rain, in partnership with Tata Global Beverages, is proud to introduce Himalayan Natural Mineral Water which will be distributed in the U.S. through Sparkling Ice’s independent DSD network.
Based on internal research that found approximately one-third of coffee consumers have an aversion to stevia, High Brew has removed the zero-calorie sweetener from three of its products.