NACS

NACS: Pepsi Revs Up Energy, Revamps Cold Brew

Pepsi is sprucing up its diverse mega-brand portfolio with new products, packaging and positioning, all of which were on display at the NACS trade show this week.

NACS: Celsius Steps (Back) Up to 16 oz. Format

Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.

Talking Rain Debuts New Sparkling Ice Flavor and Premium Water

In addition to the debut of Sparkling Ice’s upcoming new flavor, Ginger Lime, Talking Rain, in partnership with Tata Global Beverages, is proud to introduce Himalayan Natural Mineral Water which will be distributed in the U.S. through Sparkling Ice’s independent DSD network.

High Brew Drops Stevia

Based on internal research that found approximately one-third of coffee consumers have an aversion to stevia, High Brew has removed the zero-calorie sweetener from three of its products.