While soy milk, coconut milk, almond milk and other non-dairy alternatives have already established a presence on retail shelves, the category still has plenty of room to grow. And in retail coffee shops both big and small, brands have found a valuable opportunity to get more of their product into consumers hands, or cups.
Expo West 2017 saw several dairy alternative brands getting in on the ground floor of a new trend -- plant-based coffee creamers. Califia Farms, Ripple, MALK, and more all debuted new products and flavors for vegan and lactose-intolerant consumers.
With strong growth comes strong innovation, and there was no shortage of new dairy alternative products showing off the category’s ingenuity at Natural Products Expo West 2017. Trending at this year’s show were nut milk-based creamers, with multiple companies rolling out offerings for dairy-free consumers seeking better ways to thicken their morning coffee.
As the last year ended, a group of 32 U.S. congressmen threw those drinks a holiday-season curveball in the form of a letter that argued so-called “alt-milks” aren’t “milk” at all, and pressured the FDA to take action to reserve that descriptor for dairy products only.