As nitro cold brew moves out of boutique coffee houses and into the mainstream, brands are staking out footholds in this emerging market for both on-premise service and packaged products, and keeping the door open for as-yet-unexplored possibilities for infusing nitrogen into other beverages.
Seeing “nitro” and “coffee” in on the front of the bottle, we were expecting something that was pretty typical of that particular category. But that’s far from the case.
Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
B Sweet, which added a canned Nitro Cold Brew Matcha Green Tea to its portfolio in recent months, will debut a Nitro Hibiscus Tea at Natural Products Expo West 2017 next week.