The capital infusion will be used to grow Revive's brewery operations, scale its staff, and expand its national distribution footprint, which will include integration into Peet's company-owned cold-chain Direct-Store-Delivery (DSD) network, Coldcraft.
While we first took a look at Peet’s Cold Brew back in Summer 2016, the company recently made some tweaks to the brand. In May, the company, which also announced a new “Coldcraft” unit to focus on cold-brew, has updated both the packaging and the flavor set.
The company announced today the creation of Coldcraft, a new business unit dedicated to cold brew coffee innovation and distribution. Coldcraft will focus on building the RTD and draft keg business for Peet’s and third-wave coffee producer Stumptown, which the company acquired in 2015.