In this roundup of recent investment and M&A news, New York-based Grady's Cold Brew kicks off a crowdfunding investment campaign online, IFF and DuPont come together, and the merger of Peet's Coffee and Jacobs Douwe Egberts sets the stage for potentially the world's biggest publicly traded coffee company.
The capital infusion will be used to grow Revive's brewery operations, scale its staff, and expand its national distribution footprint, which will include integration into Peet's company-owned cold-chain Direct-Store-Delivery (DSD) network, Coldcraft.
While we first took a look at Peet’s Cold Brew back in Summer 2016, the company recently made some tweaks to the brand. In May, the company, which also announced a new “Coldcraft” unit to focus on cold-brew, has updated both the packaging and the flavor set.
The company announced today the creation of Coldcraft, a new business unit dedicated to cold brew coffee innovation and distribution. Coldcraft will focus on building the RTD and draft keg business for Peet’s and third-wave coffee producer Stumptown, which the company acquired in 2015.