Pressery

Brands See Flavor, Marketing Opportunities in Hybrid Drinks

As simple an idea as combining two existing beverages into one product might be, several brands are using the concept as a platform for exploring category-crossing innovations with a distinct appeal to millennial consumers.

Review: Pressery Sparkling Drinking Vinegars

Like the rest of Pressery’s product offerings, these are USDA Organic certified and feature a straightforward list of ingredients. Each is made with water, cold-pressed juice (9-14 percent), coconut vinegar, and maple for sweetness.