As numerous clinical studies confirm the gut benefits touted by brands, probiotics’ popularity with consumers has rocketed and the inclusion of these tiny gut bugs in beverage has sent waves through the industry.
At Natural Products Expo West 2017, organic juice stalwart Uncle Matt’s continued its foray into functional beverages with the debut of a new Organic Energy juice that is formulated with organic coffeeberry and ashwagandha, and extended its probiotic water line with two new varieties.
Ganeden thinks it’s found a solution for brands looking to add probiotics to shelf-stable products. At Natural Products Expo West 2017, the company announced the soft launch of Staimune, a new ingredient that finally gets around the refrigeration issue that Ganeden president Michael Bush called “the Achilles’ heel of probiotics.”
In the above video, BevNET CEO John Craven and BevNET Managing Editor Ray Latif offered their takes on the 10 new product introductions that were most notable and impactful for the industry. The list includes innovative products in fast-growing categories, including bone broth and healthy juice, as well as probiotic beverages, tea and kombucha.
From fresh takes on familiar favorites to disruptive innovations with the potential to create entirely new categories, the annual Expo is where industry professionals get their first glimpse of the products that will fuel the conversation for the next 12 months and beyond.
While Farmhouse most recently closed another round of funding in summer 2016, the brand decided to look for more capital to grow the company and increase the pace at which it scales.
Late last month Whole Foods Market took aim at a class of products who position themselves as “healthier” options due to their use of added functional ingredients.
Over the course of the 2017 Winter Fancy Food Show, we encountered a broad array of new brands, design revamps and line extensions, all of which are included in this photo gallery.
Probiotics are on the rise, exciting new innovations are coming to cold brew, and tea is introducing some new ideas of its own. The 2017 Winter Fancy Food Show in San Francisco was an exciting start to the beverage industry's new year.
