protein drink

Halen Brands Acquires OWYN, Launches S.A.F.E. Platform

To give consumers what they want, and perhaps what they need, CPG collective Halen Brands has acquired plant-protein centric brand Only What You Need (OWYN). The brand debuted at Natural Products Expo West as part of Halen’s newly launched, allergen-friendly brand platform, Safe Allergen Friendly Environment (S.A.F.E.).

Vega Enters RTD Market with Protein+ Shake

Marketing the new product as a meal replacement, the shelf-stable, non-GMO shakes contain 20g of protein sourced from pea, hemp, and pumpkin seed, vitamins and minerals, 3-4g of fiber, 1g of Omega-3 ALA, and a veggie mix made from leafy greens, green algae, and vegetables.