Purity Organic, which is one of the longer running brands of organic beverages, has had product entries into a variety of categories, including juice, tea, and coconut water. One thing that the company has never had is a sparkling beverage, which, at the time of this review, is something that seems like a logical and somewhat timely idea.
The San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.
First Beverage CEO Bill Anderson told BevNet that the addition of new capital as well as new team members and investors would allow the firm to provide a broader range of insights from within and outside the beverage industry.
Organic beverage maker Purity Organic is looking to fill two key positions in its executive ranks following the recent departures of its president, Dave Minnick, and vice president of operations Andrew Guard. Bob Nakasone, a managing director with First Beverage Ventures, a stakeholder in Purity Organic, has taken the reins of the company on an interim basis.