REBBL

REBBL Announces Two New Hires

Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.

Expo West 2017: Adaptogens Arrive

Could ashwagandha’s rising profile herald a greater future for adaptogenic fruits and herbs — such as reishi, tulsi (also known as holy basil), ginseng, eleuthero and schizandra — as a fully developed beverage category?

Expo West 2017 Video: REBBL Talks New Products and Going Beyond Super Herbs

Speaking with BevNET, founder Palo Hawken said that his brand sees the launch of the new addition to its core line, Turmeric Lemon Tart, as an opportunity to bring the ingredient beyond its natural consumer base and into the mainstream with a fruity, high-fat beverage that “tastes basically like lemon meringue pie.”

Review: REBBL Turmeric Lemon Tart

With Turmeric Golden-Milk already in its lineup, Rebbl’s latest offering, Turmeric Lemon Tart, clearly shows that the company sees opportunity in turmeric-based offerings.