RTD

4 Purpose Energy Marks One-Year Anniversary

4 Purpose Energy is now in 400 retail locations and has built a loyal following in six states, with retailers as far away as North Dakota.

NuZee, Inc. Launches Cold Brew Coffee Line

NuZee, Inc. announced today that it will launch its ready-to-drink (RTD) gourmet, functional, cold brew coffee line on November 6, 2017.

Tinto Amorío Launches Spanish Wine Cocktail

Tinto Amorío announced today that it is releasing its first sparkling wine cocktail - Red Wine of the Summer - with limited availability in New York and online.

Califia Farms Meets Demand for Cold Brew Coffee

More than ever, consumers are seeking products that are lower in sugar and Califia’s Cold Brew Coffees help convenience stores deliver this to their customers.

Argo Tea Launches First-to-Market Line of Cold Brew Single Estate Bottled Teas

Argo Tea, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, is partnering with Whole Foods Market to launch the world’s first line of ready-to-drink (RTD) cold brew single estate bottled teas in to the retailer’s stores nationally.

Ocean Spray Relaunches Pact

Initially launched in 2014 through a distribution partnership with PepsiCo, the original Pact beverages were marketed to consumers as a cleanse drink. The new 16 oz. bottles feature cleaner-looking packaging that highlight the beverage’s low-calorie count and emphasize its fruit content.

Purity Organic Launches Sparkling Line

The San Francisco-based organic beverage company announced a new four-SKU line of fruit flavored sparkling waters as the latest addition to its product family, which also includes coconut water, juice and RTD iced tea.

Grady’s Expands With New RTD Line

This fall, Grady’s is seeking to further expand its brand with the launch of its first RTD offering, Lil’ Easy, a pre-diluted, single-serve version of its New Orleans-style cold brew concentrate packaged for portability.

Review: Zola Organic Hydrating Energy Drink

Earlier this year, Zola announced “Zola 2.0,” which featured new ownership and a plan for to restage both its packaging and a broader line of products. The recently announced Zola Hydrating Energy line is the company’s first new offering since this announcement.

Drake Invests in MatchaBar, Whole Foods Picks Up RTD Line Nationwide

Matcha beverage maker and retailer MatchaBar is nearing completion of a new Series A funding round that includes rap icon Drake as an investor. The $2.5 million round is expected to close within the next few weeks and comes on the heels of a new national distribution deal with Whole Foods.

Protein2o Adds Gatorade Vets, $4 Million in New Funding

Protein-infused water brand Protein2O has added two beverage industry veterans to its leadership team and raised $4 million in new funding as it seeks to establish a leadership position in the segment of low-calorie protein beverages.