Ruckus and Co.

Mondelez Enters RTD With Kids Smoothie Launch

Next month, Mondelēz will begin piloting Ruckus and Co., a two-SKU line of ready-to-drink frozen fruit smoothies set for broad launch in summer 2020. Available in dairy-based Berry Banana Twist and coconut milk-based Tropical Tango flavors, each 6 oz. bottle is designed as a “pack-and-thaw” item that can go into kids’ lunch boxes straight from the freezer in the morning and be ready to consume by midday.