Secret Squirrel

A Balancing Act: Indulgence in Cold Brew

Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.

Review: Secret Squirrel Cold Brew Tea

Secret Squirrel has taken somewhat of a purist approach with its cold brew tea line. The three blends, which include Rwanda Black, Sencha Green, and, for the only flavored variety, Mint Green, are very lightly sweetened and have rather assertive tea flavors.

2017 Winter Fancy Food Show Recap

Probiotics are on the rise, exciting new innovations are coming to cold brew, and tea is introducing some new ideas of its own. The 2017 Winter Fancy Food Show in San Francisco was an exciting start to the beverage industry's new year.