Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.
Secret Squirrel has taken somewhat of a purist approach with its cold brew tea line. The three blends, which include Rwanda Black, Sencha Green, and, for the only flavored variety, Mint Green, are very lightly sweetened and have rather assertive tea flavors.
Kombucha Wonder Drink is looking fresh after the 2017 Winter Fancy Food Show; it came prepared to the annual food and beverage convention, with new flavors, new labelling, and a new parent company.
Over the course of the 2017 Winter Fancy Food Show, we encountered a broad array of new brands, design revamps and line extensions, all of which are included in this photo gallery.
Probiotics are on the rise, exciting new innovations are coming to cold brew, and tea is introducing some new ideas of its own. The 2017 Winter Fancy Food Show in San Francisco was an exciting start to the beverage industry's new year.
Secret Squirrel cold brew enters 380 West Coast Target stores, Andrews Distributing parts ways with Red Bull and Moonshine Sweet Tea moves into Harris Teeter stores in the Southeast.